Our report helps you understand and successfully respond to the FMCG market in Malaysia during this coming year.
Welcome to our 2023 Malaysia FMCG Outlook report. We’re pleased to present you with our insights and predictions for the FMCG market in Malaysia for the upcoming year.
2022 has been a challenging year for all of us, as we have been coping with the pandemic and the impact it has had on the economy. With the loosening of restrictions, the market has reopened and entered a new norm. However, we still observed a 2% decline in the total value of in-home groceries in 2022, looking at the Peninsular Malaysia region alone.
Despite this, there are opportunities for those brands and manufacturers who understand how and what it takes to win shoppers' choice for their products. We are expecting shoppers to buy less in a single trip, but increase the frequency of their visits to stores and outlets, as the market continues to reopen.
As we enter 2023, a year full of new challenges, we must be prepared for the impact of rising prices and income constraints. High inflation and wars in Ukraine continue to impact our everyday life in a number of different aspects. With the impact of rising prices and income constraints, we are expecting to see market polarisation deepen due to the behaviour of different income groups.
Our report is designed to help you understand and successfully respond to the FMCG market in Malaysia during this coming year. We have analysed the latest trends, consumer behaviours, and market forces, which have given us valuable insights into what to expect.
We hope that our report will be of value to you, and we look forward to hearing your feedback and insights. Thank you for choosing to read it, and we wish you all the best in navigating the FMCG market in Malaysia for 2023.
