To win in the Thai beauty market in 2023, brands must pay attention.
After many long months spent focused on the health of the nation and their communities, Thai people are now turning the spotlight on themselves.
They want to be as healthy, strong and well as they can be – and to look their very best, while staying true to their natural selves.
Facial beauty and skincare brands need to understand what Thai consumers’ priorities are today, and how they’re evolving, to meet their needs for affordability, efficacy, availability, and health from the inside out.
Product portfolio management. Be agile in your response to new perceptions and demands around beauty. Review your innovation pipelines to make sure you can meet the need for holistic benefits.
Communication management. Monitor price sensitivity closely, and demonstrate that you can provide the best value proposition via affordability or expertise. Tailor your communications for different audiences.
Channel management. Create a destination – whether online or offline – that makes it easy for people to buy, and access expert knowledge, to maximise your shopper reach. Address their shopping missions: convenience, affordability, and browsing.
Due to its fast-growing and highly competitive nature, beauty has proven to be one of the most difficult market segments to navigate. Consumers are seeking out the hottest viral trends, and their changing lifestyles are shaping new beauty needs and innovations. Is your brand ready to keep up with this ever-evolving sector?
Kantar’s Beauty Panel provides the insights you need to develop new products, build your channel strategy, and devise engaging marketing communications. We continuously monitor and track the purchase behaviour and beauty products bought by individual females in Thailand, divided into various key demographics such as shopper age, region and household income.
We track more than 31 categories, across head-to-toe beauty products: hair care, face care, makeup, body care + wash and fem care. Our sample covers a total of 6,500 individual females, representative of 18 million females aged 18-54 in National Thailand.
