We started the year of 2022 on a hopeful note, as the market reopened once again following the several waves of COVID-19 which had hit Thailand since 2020. But while the country is recovering from the impact of the pandemic, inflation is at its highest level in 14 years.
Not only have consumers needed to adapt to a new way of living, but they’ve also changed their purchasing behaviour and media consumption. To attract new target shoppers, corporations and brands – both global and local – must act differently.
Kantar Worldpanel has been watching and analysing changes in consumer behaviour over decades. This report will reveal how consumers in Thailand have changed their product selection, store choice, and the way they use media and apps. It will give you a clearer picture of the current market, and the key directions to focus on in 2023 and beyond.
