The questions you need to answer.
Shoppers
Who are our existing shoppers, and potential target groups?
How can we ensure that we have the right channels and pack size strategy for our target groups?
Which channels and pack sizes are effective at converting incremental penetration vs higher basket spend?
Manufacturers
How can we remain top of mind amongst our key target shoppers?
What are the key media touchpoints and content along the shopper journey?
How do we execute the right pack-price architecture in the right channels to meet the right need/occasion?
How can we ensure sufficient supply and production – prioritising the right product lines and new launches?
Retailers
How are various channels’ roles evolving by mission?
How do we ensure we continually have the right offer to sustain and increase sales?
How can we continue to deliver the right categories at the right pack-price for our target shoppers (existing and new)?
How do we capture and reach the wider Thai population (rural and silver generation)?
