What is PanelVoice
Reach the people behind the data
Our single source survey solution to uncover the people behind the trends
Worldpanel represents 6 billion people globally. We have continuous, long-term relationships with over 530,000 panellists who tell us what they buy. PanelVoice is your opportunity to speak to these same people to hear the why behind their choices and find new shoppers.
Our tracking data provides a wealth of insights, but we need to capture more information to really get to the heart of an issue. PanelVoice goes further and lets you talk directly to panellists about their views. Understanding what shoppers think about your FMCG brand and category, and connecting that to a real purchase, can bring new insights to develop your brand strategy.
100% accurate sampleSpeak quickly and directly, via targeted surveys, to our purchase panellists – the same people behind the data in your database. We provide confidence that we’re reaching the right people.
Target buying behaviourFind people who have dropped a brand, switched to a competitor, increased their category purchasing or bought a new launch. Ask them how they think about the brands in the category or how they use them.
Target tripsPull out the factors on the path to purchase that impacted the decision to buy or not buy a brand or category in store. Asking the shopper soon after they recorded their purchase in our panel to recall their pre-trip planning and instore experience.
Target productsAssess people’s product or pack usage experience or thoughts on a new launch, amongst those who we can verify bought the product in a real-life environment rather than an artificial pack testing one.
Worldpanel PanelVoice gets you to the ‘why’ behind behaviourby talking to the people making the choices you wantto understand in every market globally
Uncover fresh perspectivesDerive what attitudes and choices are driving changes in purchasing- whether they realize they have made a change or not. This means you are including the views of all the people you need to bring to your brand.
Quantify the ‘why’Get your stakeholders aligned behind your strategy by adding sales opportunity sizes to attitudes using real purchase data and for larger projects link back to retailer level data for your sales teams.
Link macro trends to the sales impact on your brand and category to ensure you are focusing on the right areas for future growth. By comparing the habits and attitudes of different buyer groups (such as those reducing spend) you can pinpoint where to prioritise.
If your brand performance has changed or a competitor has accelerated its growth, you need to react, but your brand tracking might not show much change. Asking people who dropped your brand or bought into your competitor helps you understand how they see your brand and pull out the attributes that are driving sales rather than equity.
Uncover shared opportunities for your category by asking the ‘whys’ around specific missions or trips, and sell them in by adding a $ value to the retailer for adopting your strategies.
Deciding which products need reformulation or refreshing consistently can be challenging. Compare your product performance against competitors and see which attributes drive satisfaction and repeat purchasing based on the views of those who have picked up your brand on shelf.
Find new spaces at the start of your innovation process by identifying shopper segments or mindsets/needs not associated with your brand or category.
