Key questions for food brands
Facts and figures for life after lockdown
Home cooked meals have always been a core feature of family life in Thailand, and this was brought to the fore during the unprecedented circumstances of Covid-19 when people had little choice but to prepare food at home.
The shape and size of this rapidly altered market was highlighted in the Thailand: Cooking from Home report published by Worldpanel in November 2021.
Post-pandemic, the landscape has shifted again as consumers return to shops and restaurants.
But what are the changes playing out now that people are no longer constrained by lockdowns? Are consumers cooking at home less, eating out more, using delivery services more often? And what effect is this having on the amount and type of food-related products they buy?
These are all key questions for food brands; understanding peoples’ behaviour underpins the strategies they must deploy in order to be meaningful and relevant in a changing world.
The Worldpanel Thailand Cooking Landscape Report 2024 looks at the details.
