Urbanites opt for takeaway food

Disrupting the cooking products market

Eating out is one alternative to cooking, but people may also choose to have restaurant food delivered to their home.In general, fewer than half of Thai households use food delivery services. This option is most likely to be favoured in urban areas and their surrounds where takeaways - from both local restaurants and fast-food chains - are more readily available. Of the people that use food delivery services, more than half do so around once or twice a week. This category also sees the consumption of drinks, again from both chains and local providers.

Households that don’t use delivery services tend to spend more on cooking basics and less on snacks and convenience food, with this picture reversed where takeaway meals are popular – showing that the food delivery market is disrupting the cooking basics sector.This macro trend does however have the potential to be reversed; manufacturers that explore further to understand the specific food categories that might have added value for different consumer groups can implement strategic campaigns to tempt both food delivery users and non-users.