2024 Thailand FMCG Outlook
Decoding consumers’ life-stage impacts product and channel choice
Looking ahead in 2024, the lessons learned from the trials of 2023 will undoubtedly inform the strategies and priorities of FMCG companies in the years to come. As economic uncertainties persist and consumer behaviours continue to evolve,...
Introduction
Unfolding trends
Take-Home and Out-of-Home
Age matters
Channel dynamics
Prepare to grow
Food for Thought
Authors