Malaysia
Promo Study
Understanding a More Promo Reliant Malaysia
Discover how Malaysian shoppers are becoming more reliant on promotions in FMCG. This report explores key trends, promo mechanics, and strategies to drive growth and incrementality. Essential insights for brands navigating a promo-driven market.
Introduction
Manufacturers Convince Non-Promo Buyers
Outlets attract Non-Promo
Higher Past Promo Levels
Authors