Why 95% of Beauty Innovations fail – And How to Be the 5% That Succeeds
Support Your Innovation Strategies
In today's dynamic market, the power has shifted from manufacturers to consumers. With access to vast information, the rise of digital platforms, and new emerging channels, consumers now hold greater influence over brands and product success. This report is essential for keeping your business ahead in the industry by providing insights into current and future beauty trends and innovations.
According to our Worldpanel’s study, we found that…
Facial beauty dominates: Consumers are prioritizing is facial beauty over the past year and continue to show strong growth potential.
Consumers explore and mix: Consumers enjoy exploring and have a diverse range of brand choices mixing brands across regimens and categories.
Online leads the way: Online shopping become habitual; consumers start buying from more than 1 platform. Digital platforms drive discovery, purchase, and the rise of new star brands.
Innovation is risky: Less than 5% of new launches succeed — making consumer insight-led innovation a necessity.
This is why it is even more important to decode the behaviour of Facial beauty shopper product innovation trend.
Key Benefits of the Special Report:
Win Strategically – Get a competitive edge with data-backed direction
Know Your Consumers – Understand the moments of truth when consumers make purchase decisions
Validate Ideas – Back your NPDs with quantifiable proof.
Spot Growth Gaps – Find white spaces and sales opportunities.
Activate with Precision – Discover execution-ready insights from multiple angles.
Our special report helps mitigate this risk by providing critical insights and data to support your innovation strategies.
Report Coverage:
Personal Care & Beauty – Performance and Outlook
Current and Future Beauty Trends – What’s new in the market and how it affects consumers
Key Consumer Behaviours – Market Overciew: Size, Growth, Penetration, Spend per Buyer, Frequency, Basket Size
Channel Importance and Emerging Channels – Online, Hypermarkets/Supermarkets, CVS (Convenience Stores), PVS (Provision Stores), Health & Beauty Stores, Local Beauty Stores, Beauty Specialty Stores, Direct Sales, Medical
Top Rising Retailers/Platforms
Top 5 Rising Brands/Products by Shopper Age
Top 5 Rising Brands/Products by Areas – Greater Bangkok, Urban, Rural
Top 5 Rising Brands/Products by Retailers/Platforms – TikTok, Facebook, Shopee, Lazada, Konvy, 7-Eleven, Watsons, Eveandboy, Beautrium
Starting at THB 300K – a small investment for a future-proof innovation strategy. Contact us now to receive the special report detail and service options.
CATEGORY COVERAGE
Facial Skincare
Moisturizer
Rinse off Cleanser
Sun Protection
Serum/Essence
Makeup Remover
Mask
Toner
Eye Moisturizer/Serum
Make-up
Primer/Makeup Base
Foundation
BB/CC Cream
Shading/Highlight/ Contour
Concealer
Makeup Powder
Brush-on
Lip Color/ Lip Care/Lip Gloss/ Lip Liner
Eyebrows
Eye Shadow
Eye Liner
Mascara
Nail Polish