More Occasions, More Often
Greater mobility is creating more opportunities to buy
Until 2023, Thai people had not fully returned to their pre-COVID outdoor lifestyles. Organisations and universities were still following hybrid working models, combining both remote and in-office work. However, most companies have since called their employees back to work in the office 100% of the time, which has encouraged people to spend more time outside.
Despite this, spend within the OOH market has not yet returned to the level it was at in 2019. This indicates that there is still room for growth. It is very possible that in 2025 we will see the market return to – or even exceed – its pre-COVID size, presenting a compelling growth opportunity for products that target consumers who are out and about.
The main factors driving market growth include increased consumer purchasing power and the fact that people are spending more time outside, leading to increased purchase opportunities and frequency. Another significant factor is the rise in product prices due to inflation in Thailand, which resulted in rapid value growth in the outdoor consumer goods market in 2024.
