Asia Pulse is a quarterly publication from Kantar Worldpanel in Asia. The report examines the in-home fast-moving consumer goods (FMCG) market in 11 countries, offering insights into economic performance and industry trends.
In Q4 of 2022, Asia's FMCG sector maintained its value at a stable level compared to the previous year, witnessing growth of 3.1% amid inflationary pressures. This was primarily fuelled by the home care and beverages sectors, which grew by 5.7% and 4.6%, respectively.
This edition will be of great value to any brand, manufacturer or retailer interested in staying up to date with the FMCG industry in Asia. We hope you will find it informative and insightful. If you’d like to discuss the FMCG performance in your market and how it affects your brand, please get in touch with your Kantar representative or book a consultation with us.
