Bangladesh successfully navigated the pandemic, but economic headwinds followed bringing rising global commodity prices and uncertainty due to the war in Ukraine. While the central bank recently floated its currency to get more funds from IMF, the impact of this remains to be seen.
Shoppers have tried to manage their wallets in different ways, including switching to prominent local brands, sticking to the most relevant pack sizes or buying bigger packs wherever possible.
Some of this year's key stories are the entry of a new brand into the top ten – Tibet – a local giant in the personal care space with soaps, skin creams, hair oils and the top three brands retaining in the same spots as the previous year. You’ll find more stories and talking points in the full report - I do hope you will have as much fun reading it as we did putting it all together.
