Conclusions
Understanding the 'What, Where, and Why' in these key markets provides brands with a multi-dimensional view, offering a nuanced approach to strategy formulation. In each market, the relationship between usage and purchase data tells its own story, one that brands can ill afford to ignore. The key to success lies in orchestrating these data points into a harmonious strategy that resonates with consumers on multiple levels.
Global Head of BeautyWorldpanel Division I Kantar
Global Usage care DirectorWorldpanel Division I Kantar
US Usage care DirectorWorldpanel Division I Kantar
Asia Beauty Sector LeadWorldpanel Division I Kantar
Global Insight ManagerWorldpanel Division I Kantar
