Beauty is a highly developed sector in Asia, but it never stands still. The pandemic has made many shoppers more digital savvy – and brands and...
Beauty is a highly developed sector in Asia, but it never stands still. The pandemic has made many shoppers more digital savvy – and brands and retailers must ensure they’re not left behind as a rising proportion of beauty purchases are made online.
In this exclusive report, Kantar experts from markets across APAC share detailed insights on where the greatest opportunities lie for beauty brands seeking to grow in the region. They provide the vital knowledge you need to understand how to build your presence in the e-retail environment, recruit new shoppers, foster loyalty and achieve incremental growth.
We’ll take a detailed look at the current beauty landscape in APAC, including:
You will discover:
Where to focus investment – how to select and prioritise the digital platforms that will work best for your brand.
Which types of shopper you should target, taking into account the platform, and the ‘evolutionary’ stage the buyer is at. We’ll also describe how to reach new addressable markets, including the growing Boomer and Silver segments.
How to deliver sustainable growth – with strategies for increasing digital sales while protecting offline business, and winning new buyers while retaining existing ones.
What’s next – how the current beauty trends in APAC are set to evolve over the coming months and years.