We help you understand beauty markets better
Kantar's purchase panels track what people buy, where they buy, and their usage of beauty products. In Asia, we provide purchase tracker data covering the colour cosmetics, facial skin care, hair care, and body care categories. Our insights are powered by dedicated beauty and female panels in four major markets – Mainland China, South Korea, Taiwan and Thailand – and our household panels in India, Indonesia, Malaysia, the Philippines and Vietnam.
Our understanding of the complex beauty market will help you stay ahead of category trends to drive sustainable growth. We can help you answer critical questions, such as:
• How can I convert purchase intention to actual purchase of my brand?
• How is the rising interest in health and wellness influencing the beauty category?
• How do I engage better with online retailers?
• How are global beauty consumers reacting to inflationary pressure?
• How can I expand my brand’s presence in new markets?
By studying shoppers’ purchasing data, we can provide valuable insights into areas such as:
Our experts will partner with you to get under the skin of the consumer trends driving value in the market. This will enable you to spot the best innovation opportunities, accurately quantify them, tailor your communications and marketing, and be seen as a true leader in your categories.
