Connect the purchase to usage, find real buyers and have a 360º overview
A specialised service looking at how individuals consume and use the personal care category. It covers all price tiers from mass to prestige for men and women across all personal care categories.
It helps you to
Measure What? Who? How? Where? When? and Why? Read Holistic view of an individual’s purchase and usage behaviour. Understand The overall beauty and grooming trends to identify potential opportunities.
Benefits
Connect the purchase to usage With two different sets of services offered with both a purchase and usage panel, it helps to explain not only what is purchased but how products are then used.
Find real buyers Understanding behaviour at an individual level for both men and women allows you to precisely target your consumers to win.
360º overview From the low-priced mass market to high-priced prestige brands, this sophisticated solution captures everything to help explain a complex marketplace and consumer.
Questions
What is the size of the opportunity?
Who is my target and how can I win them?
What should my retailer and distribution strategy be?
What is the best product mix for the target consumers?
How is the product used?
Are products shared or for an individual?
When is the category/brand used and to address which concerns?
Who are my brand buyers and how can I win over the competition?
