TAILORING THE BLUEPRINT TO YOUR BRAND
In the Blueprint, growth paths will be different for each brand, its context and category. We’ve developed a way to make the Blueprint specific for your brand, using our Starting Grids. Then we can help you diagnose your brand’s particular situation, by populating the grids with relevant data.
In cash-strapped times, marketers can’t do everything – they need to make tough choices. In this booklet, we discuss the growth accelerators and how you can apply them intelligently using data. What you do will depend on your brand’s starting point; large or small, new or mature, short or long purchase cycle, your current category, competitive set and future categories. We can help define your starting point and your opportunities, beginning with your business today and understanding where you can stretch. Kantar’s Blueprint offers you a way forward for looking at your brand in its specific context and category.
DOWNLOAD THE FULL VERSION NOWto read in-depth analysis and case studies
At Kantar, we shape brands, using our expertise, amplified by technology. Our brand, shopper, media, creative, innovation and CX solutions are clearly connected to the creation of brand value and underpinned by our unique Meaningfully Different Salient Framework.
Our high quality panels and world-leading platforms offer human insights at scale and speed. We use AI, underpinned by our rigorously managed survey data, to reach our predictive solutions.
Our solutions support each Growth Driver and Growth Accelerator. We highlight some key solutions here, but there are many more to suit your brand’s specific situation.
To find out more about how you can understand your brand’s starting point, to make the most of the Blueprint for your brands, and how Kantar solutions can help, please visit kantar.com/blueprint.
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 98 of the world’s 100 biggest advertisers. We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth.
