The Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.
The categories: The complete ranking comprises five global FMCG sectors – Beverages, Food, Dairy, Beauty and Personal Care, and Homecare – tracked by Kantar through Worldpanel FMCG. Fresh Food, Batteries and Pet Food are not included in the global ranking. All data relate to purchases brought into the home to be used or consumed there.
The data period: The Brand Footprint ranking is based on data collected over the 52-week period between November 2018 to the end of October 2019.
Criteria of eligibility for a brand to appear in the Global ranking: Regional - present in at least 2 countries on a continent Local – In country presence
Data source: Brand Footprint is a Kantar global initiative.
