Which brands were the biggest winners of 2019?
2019 was not an easy year for the region. Its inflation was twice the global rate, a similar situation was seen in the unemployment indicator. In this scenario, fewer visits to the point of purchase and less expenditure were triggers. This situation is reflected in the ranking, where just few brands added frequency. Brands must take advantage of any purchase occasion to gain in the moment of truth more than ever.
With this panorama, in Latam, the brands that increased Consumer Reach Points last year were driven by different strategic levers.
If we focus on the Top 50 of Most Chosen Brands, 14 gained CRPs, these winners won 3.6 pp of penetration and 2.2% of consumer choices.
See in the next pages the ranking of the following countries: Argentina, Bolivia, Brazil, Central America, Chile, Colombia, Ecuador, Mexico and Peru.
Top 20 most chosen brands in Latam
Source: Kantar *We reworked the 2018 ranking based on changes in country scopes Click here for further details. To explore the other most chosen brands in the world visit our microsite
Top 10 Latin American brands penetration winners
Top 20 most chosen brands in Argentina
Top 20 most chosen brands in Bolivia
Top 20 most chosen brands in Brazil
Top 20 most chosen brands in Central America
Top 20 most chosen brands in Chile
Top 20 most chosen brands in Colombia
Top 20 most chosen brands in Ecuador
Top 20 most chosen brands in Mexico
Top 20 most chosen brands in Peru
