There may also be small changes in the data reported for Russia, Italy, Peru, Mexico and Argentina, due to ongoing panel enhancements and data restatements.
We have continued to ensure the brand and category definitions used are identical across countries, and continuously improved our product classification.
The overall result is that this year’s ranking is our most comprehensive and accurate reflection of global Consumer Reach Points.
About Kantar
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Find out more
If you’d like additional information on Brand Footprint, please get in touch with your usual Kantar contacts or email:
Benjamin Cawthray Global Thought Leadership Director Worldpanel Division benjamin.cawthray@kantar.com
Lician Tomimatsu Marketing & Communications Director Latam Worldpanel Division lician.tomimatsu@kantar.com
