The Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.
The categories: The complete ranking comprises five global FMCG sectors – Beverages, Food, Dairy, Beauty and Personal Care, and Homecare – tracked by Kantar through Worldpanel FMCG. Fresh Food, Batteries and Pet Food are not included in the global ranking. All data relates to purchases brought into the home to be used or consumed there.
The data period: The Brand Footprint ranking is based on data collected over the 52-week period between November 2018 to the end of October 2019.
Criteria of eligibility for a brand to appear in the Global ranking: Only global brands are analysed to create the global Top 50 Ranking. To be considered as global, a brand must be available in at least two continents. Data collected from Cote d'Ivoire, Egypt, Ghana, Japan, Nigeria and UAE is not included in the global ranking.
The ‘universe’: The data collected covers 74% of the global population across 52 countries, and 85% of global GDP.
Data source: Brand Footprint is a Kantar initiative.
Thanks to our partnerships we have been able to offer countries outside of the Kantar footprint Data for Austria, Belgium, Czech Republic, Denmark, Germany, Hungary, Italy, Poland, Romania, Russia, Slovakia, the Netherlands and Sweden was provided by GfK Data for the USA was provided by IRI Data for Japan was provided by Intage Kantar in collaboration with CTR in China
