Despite the positive in-home performance, the in-and-out view paints a much more accurate image for snacking and beverages brands
The complete 360° picture
When looking at combined sales for both out-of-home (OOH) and in-home for the snacking and non-alcoholic beverages sectors, the overall picture is negative.
Within the markets included in our analysis, OOH sales were down $22 billion (-26%), whilst in-home sales were up $8 billion (+8%). OOH sales declined in eight out of nine markets, which led to combined in-and-out sales being down in Spain, Great Britain, China, Thailand, France and Brazil.
This had a knock-on effect for brands in these sectors, with the number of growing brands dropping from 11 (based on just in-home performance) to five when including the OOH view.
The handful of brands that bucked this trend and grew managed to do so primarily due to where most of their CRPs come from. With Indonesia for example still contributing positively to the Top 20.
Despite this fall in CRPs in 2020, OOH still accounted for approximately 45% of brand choices made in 2020.
The Top 10 Most Chosen Out-of-Home Non-Alcoholic Beverages Brands 2020
Markets included: Brazil, Chinese Mainland, France, GB, Indonesia, Mexico, Portugal, Spain, Thailand
The Top 10 Most Chosen Out-of-Home Snacking (inc Ice-Cream) Brands 2020
For more information on the Out-of-Home rankings in your region or market, please get in touch with your usual client service contacts or fill in the form below. Rankings available for Brazil, Chinese Mainland, France, GB, Indonesia, Mexico, Portugal, Spain, Thailand
Prices start from $3,000
