We have continued to ensure the brand and category definitions used are identical across countries, and continuously improved our product classification.
The overall result is that this year’s ranking is our most comprehensive and accurate reflection of global Consumer Reach Point metric.
About Kantar
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets.
By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
You can access this year’s Brand Footprint data for all markets and sectors online. Learn more about your brand’s global footprint and the most chosen brands in your sector and market.
If you want to see your overall brand performance and identify opportunities for the future through a 10-slide presentation that will bring the Brand Footprint dataset to life, please, contact us or your customer service team for more information.
$2,500 USD per brand