Dive into success stories from the
brands getting it right – and a recap of
the levers for growth
In the previous two chapters we demonstrated the vital role that growing penetration plays in achieving growth – both in the short and long term. Across the next few pages, you’ll find examples of brands who have done exactly that.
For each case study in this chapter, we have identified the combination of growth levers each brand has used. Here’s a quick reminder of the five levers.
We have been identifying these levers across the last five editions of Brand Footprint and, with over 130 case studies, we’ve been able to quantify which of these are the most commonly used.
From this analysis, it’s clear to see that some levers are easier to implement and use, with ‘More Targets’ the most popular used in over half the examples.
We can also see that brand owners tend to use a combination of levers to drive growth, with two levers being used on average.
Over the next few pages, you’ll see the icons for each lever used throughout the stories to indicate which levers each success story has pulled.