Welcome to India Brand Footprint 2024
Kantar’s 2024 Brand Footprint report for India continues to showcase the diversity and the potential of this market. A total of 115 billion consumer reach points (CRPs) were recorded this year, a growth of nearly 6%. Like last year, the 1 Billion CRP club in India consists of 28 brands.
75% of these top brands have expanded their CRPs over the past year – and we can witness the Blueprint for Brand Growth in action with every single one of them. When we look at the brands that have not grown their CRPs, meanwhile, we see that in most cases these are category leaders losing out because shoppers are now diversifying their purchases based on their changing needs.
This year’s successful brands seem to be buoyed by the success of the categories in which they operate, and we have a feature on this theme towards the end of the report. Do read it. The surge in fortune of these categories means that the Indian ranking – which had been dominated by a bunch of dairy brands in the past – is now becoming more diversified.
Shoppers are now diversifying their purchases based on their changing needs
