Welcome to Indonesia Brand Footprint 2024
In 2023, the FMCG industry in Indonesia exhibited signs of recovery, marked by gradual progress towards a rebound in volume growth. With a wave of new brands entering the market, competition has intensified, presenting a more challenging landscape.
This year, our Brand Footprint analysis of over 500 brands – ranging from established names to emerging players – has revealed numerous fresh insights about consumer behaviour. We discovered a distinct trend: Indonesian consumers exhibit a remarkable receptiveness to novelty and a keen enthusiasm for embracing innovation.
Particularly noteworthy is the evolving brand repertoire among younger shoppers, which appears to be more diverse than that of their older counterparts. This observation underscores a significant opportunity for brands to engage with younger shoppers by consistently introducing innovative offerings, ensuring the market remains dynamic and attuned to changing consumer preferences.
Brands that successfully maintain relevance in shoppers' baskets manage to expand their buyer base and outpace their competitors’ growth. Establishing a robust presence, and delivering meaningful innovations for shoppers, are fundamental to accelerated growth. Becoming a brand that offers enhanced value to consumers can distinguish you from rivals. Furthermore, identifying new opportunities to address emerging needs within existing categories or expanding category assortments can serve as potent levers for growth.
Within this report, you'll discover numerous established brands that have maintained their dominance, alongside emerging brands ascending the ranks by effectively resonating with their target audience. Through their success stories, you will find inspiration and valuable insights to fuel the further growth of your brand.
Brands that successfully maintain relevance in shoppers' baskets manage to expand their buyer base and outpace their competitors’ growth.
