Welcome to Malaysia Brand Footprint 2024
We’re delighted to release the Malaysia Brand Footprint 2024 report, which provides insight into the most chosen FMCG brands in the market.
The Malaysian FMCG sector continued to face challenges in 2023. Persistent inflation drove up the cost of living, causing a direct impact on grocery prices. This led to a noticeable drop in the frequency of purchases and trip volume across FMCG categories. Many households prioritised essential items, and cut back on non-essential products.
Despite these tough times, there are notable bright spots within the market. Several brands have managed to not only sustain their footprint, but grow it. This success can primarily be attributed to increased usage occasions. Brands have innovated by creating new reasons for households to use their products, integrating them more deeply into the daily lives of consumers.
Enhanced targeted marketing campaigns have also allowed these brands to reach their intended audience more effectively, meeting the specific needs and preferences of different consumer segments. Furthermore, understanding the retail environment through the shopper’s lens, and improving both efficiency and retail partnerships, have ensured better product availability and visibility on shelves.
In summary, while the overall FMCG market in Malaysia faces hurdles due to economic constraints, adaptability in usage occasions, targeted marketing, and on-shelf performance has enabled some brands to thrive. Their strategies offer valuable inspiration on how to navigate the market landscape for the rest of 2024 and beyond.
Brands have innovated by creating new reasons for households to use their products, integrating them more deeply into the daily lives of consumers.
