Kantar, the world's leading market data and analytics company, announced recognition for FMCG brands in Thailand, and the Brand Footprint Thailand 2023 report highlighted the strength and resilience of brands in a challenging economic climate. Kantar's Worldpanel data, calculated from a unique measure of Consumer Reach Points (CRPs), examined over 570 FMCG brands in Thailand, reflecting consumer behaviour from 26.4 million households in Thailand. To gauge brand success, CRPs analyse demographics, market penetration, and consumer choice, revealing how frequently consumers opt to purchase a specific brand. This approach forms the basis for ranking the most successful brands in the market.
