At Kantar, we believe that in order to grow, brands need to be chosen more often and by more people. Now in its ninth year, Brand Footprint is our global study of which brands shoppers are choosing to buy, and why. The metric used for Brand Footprint is called Consumer Reach Points (CRP) and is calculated by looking at penetration and frequency in combination with the number of households in the country. Consumer Reach Points is the most comprehensive measure available of how many times a brand is chosen from retailers’ shelves. Data in this report covers the 52 weeks ending October 2020. For the first time this year we have included relevant dairy and dairy alternative brands in the food and beverages rankings.
