The most chosen FMCG brands in Britain

How changing needs impacted brand choices during 2020

The top
20 FMCG
brands

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Brand Focus:
Cadbury Dairy Milk

With 23% growth, Cadbury Dairy Milk increased CRPs faster than any other brand in our FMCG top 20 this year. As shoppers reached for treats to get them through a challenging year, Cadbury Dairy Milk was one of the main beneficiaries - but this was more than good fortune.

The agility to maintain supply through the early weeks of lockdown meant growth was fastest in April and May and a continued flow of innovation kept shoppers coming back for more. Out of the Blueberry and Coconutty were the most successful new variants, helping the brand to strengthen its position with pre-families and empty nesters.

Click here to visit our website to read the global Brand Footprint report and to explore the data, including the top 50 brands overall.