Kantar’s Sustainable Transformation Practice can help you unlock growth opportunities from sustainability by building a sustainability strategy that predisposes more people to your brand.
These global insights into how to better support different groups’ sustainable behaviours can be explored more deeply for your brand, your sector and your key markets.
We can use this work to understand more about the consumers in your sector, identifying both their motivations and the current barriers that are stopping them acting. This will help you size each of our seven groups and identify the best opportunity for growth as well as messages that resonate with consumers and better encourage behaviour change.
This process will save you money, by improving the ROI on your media targeting for your strategic sustainability audiences.
