How can we
help you?

Kantar’s Sustainable Transformation Practice
can guide your brand to unlock growth opportunities from sustainability

Sustainability segmentations built from the findings in this report will allow you to:

Build brand sustainability strategy that predisposes more people to your brand.
Understand and act on the frictions to sustainable behaviours for your category e.g. innovate to overcome the frictions to sustainable behaviours, encouraging more people to buy your brand.
Create sustainability communications that resonate with consumers, and better encourage behaviour change.
Save you money, by improving the ROI on your media targeting to strategic sustainability audiences.
Measure your performance against strategic sustainability audiences.

Learn more about the Sustainable Transformation Practice

Our Sustainability framework brings together expertise and assets from across Kantar to support brands in the definition, activation, and measurement of powerful sustainability strategies. Our solutions and expertise across strategy, innovation and activation deliver the insights brands need to open new spaces, overcome the Value-Action gap to be more present and deliver engaging activations that will predispose more people.

Where we go next as an industry

The findings in this report aim to provide a foundation for sustainability segmentations that are smarter and better equipped to help brands encourage people to bridge the gap between sustainability values and action.

We’ll be working both with our clients and across the industry to ensure our insights empower everyone to help close the value-action gap.

In 2025 we’ll be working with ESOMAR and Ad Net Zero to try and add more value. Both efforts will be reporting back to the industry next year with additional insights and ideas for how we align on understanding and insights, not just in research, but in brand strategy, in product development and advertising.

These efforts will reinforce the impact of our new value-action gap infused segmentation which is due in early 2025 as well. We need to work together to inspire even greater behaviour change.