Setting the scene and introducing the top 20 brands of 2019.
The challenge for all the drinks brands in this year’s Brand Footprint ranking is finding a way to stand out to the consumer. Competition to be chosen is fierce within, and even across, soft drinks, hot drinks and alcohol, with simple tap water often available too. The most successful brands we examined in this report have pulled the levers of growth, often adding something new in terms of flavour or function.
Drinks brands of course need to understand the needs of the consumer at a particular point of time, at the occasion on which they are consuming. For example, are people looking for refreshment or energy at lunchtime, convenience or hydration when exercising? These insights can lead to a genuine breakthrough in a crowded sector.
This Brand Footprint report is being published at a time of huge behavioural and economic change due to COVID-19. At the time of writing this situation is ongoing and the long-term outlook is unclear. Read More
With 13 out of the Brand Footprint Top 20 Beverages Brands in growth this year, there are many examples of brands that have found innovative ways to respond to consumer needs and find new opportunities to develop.
