The 2020 Brand Footprint ranking has examples of brands responding to trends and using all of the levers for growth to find new ways to grow. Here are a few of the notable examples.
Fanta - owned the Halloween occasion with TV and instore ghost train, Instagram and Snapchat
Yorkshire Tea – listings in the discounters and bargain stores is driving brand growth
Schweppes – introduced premium 1783 mixers
Tetley – launched Cold Infusions
Carling – created ‘Made Local’ campaign around Brexit as well as TV advert about a LGBT football team
Robinsons – created a summer edition for Wimbledon to help attract a younger audience
Ribena - blackcurrant water Frusion heavily focused on distribution through garage forecourts
Fever-Tree – launched a ready-made drink which is more convenient and can be enjoyed on the go
Kopparberg – launched a gin mixed with lemonade to appeal to consumers with a sweeter tooth
Shloer - light variant tapped into demand for a lower sugar/healthier drink
