The 2020 Brand Footprint ranking has examples of brands responding to trends and using all of the levers for growth to find new ways to grow. Here are a few of the notable examples.
Mini Babybel - became available as part of the Boots Meal Deal
Elmlea – listed in the discounters
Strings & Things - rebranded and included Yollies
Activia – moved into smoothies
Arla - launched Kids Explorer Yoghurts
Magnum – provided white chocolate and cookies for younger consumers
Alpro – launched Barista milk for the coffee occasion
Lurpak – moved to ‘butterbox’ because the foil wrapping wasn’t easy to use
Cravendale – targeted the holiday occasion
Oykos – launched Signatures to attract consumers as a dessert
