The 2020 Brand Footprint ranking has examples of brands responding to trends and using all of the levers for growth to find new ways to grow. Here are a few of the notable examples.
Cadbury Dairy Milk – distribution in the discounters
McCoys Muchos - supported by When Mexican Flavour Calls campaign which ran on TV and had instore support
Kinder – the confectionary brand moved into the freezer with ice cream
Kit-Kat Senses – moving into premium with both boxed sharing and single bars
McCain – launched Home Chips Light (30% less fat) to appeal to people who were focused on health
Maltesers – launched white truffles variant following the successful launch of truffles
Fox’s – launched fun size rocky bars to appeal to the growing carried-out snacking trend
Hartley’s – launched jelly pouches to appeal to kids on the go
Bisto – launched microwavable gravy pots for the busy consumer
Princes – launched mackerel sizzle to respond to the need that consumers didn’t know how to cook mackerel
