The 2020 Brand Footprint ranking has found many brands responding to trends and using all of the levers for growth to find new ways to grow. Here are a few of the notable examples.
Radox - introduced aromatherapy range to promote better sleep
Listerine Go! - introduced mouthwash on the go
Olay - targeted younger shoppers with #OlayChallenge and Love Island tie-in
Dove Pro Age skincare - targeted older shoppers
Sanex - increased presence in Home Bargains, Aldi and Lidl
Head & Shoulders - created a big TV campaign building on sports events
Gillette - launched heated razors
Oral B - focused on gum health with Gumline Purify Deep Clean toothpaste
Herbal Essences - launched into hair masks
Imperial Leather - launched Foamburst Ultimate Moisture for the pamper moment
