The 2020 Brand Footprint ranking has examples of brands responding to trends and using all of the levers for growth to find new ways to grow. Here are a few of the notable examples.
Surf - launched digital mess campaign with Dani Dyer
Astonish – gained additional listings from the Mrs Hinch effect
Flash - launched the Flash Mop
Cheeky Panda – moved from toilet paper into wipes
Nicky - developed paper packaging to appeal to environmentally motivated consumers
Persil – created triple action capsules for those looking for convenience
Cushelle - launched a washable facial tissue
Plenty Hand Towels – used a campaign promoting its many uses around the house
Cif Power & Shine - launched the EcoRefill
Fairy - released Platinum Plus to clean the dishwasher and specifically address tea stains
