Methodology
This paper’s insights are primarily based on findings taken from Kantar's FMCG (take home grocery) shopper panel, which continuously measures the purchases of 30,000 demographically representative households in Great Britain [England, Scotland and Wales]. Food and drink consumption behaviour is measured using a subset of panellists through 11,000 demographically representative individual weekly diaries. We collect information on what food and drink they consume, what and who else they consume with, and why. Usage of personal care products is measured through a panel of 10,000 demographically representative individuals completing weekly diaries, recording information on who, what, when, where, how and why personal care products are used.