While the past year has been met with uncertainty and forced changes, we're beginning to understand the impact of the COVID-19 global pandemic and witness new consumer trends and insights.
Kantar has executed a global study to evaluate behavioural shifts, opinions and the overall impact the pandemic has had on our communities.
We've collected feedback on:
This research was conducted online among 8,102 people across eight global markets: US, UK, France, Germany, Netherlands, Italy, India and Mainland China. Respondents were sourced from the Kantar Profiles Network. All interviews were conducted as online self-completion and collected based on local census distributions in January 2021.
Additional data around vaccine opinions was collected from Kantar's physician panel among 1,408 doctors across US, UK, Germany, France, Italy and Spain.
Explore our findings here.
