Nationally, 39% of people in the US lost income during the pandemic. The majority of those impacted lost work due to layoffs, business closures or downsizes.
Of the 39% of people who lost work, left work or experienced reduced wages during the pandemic, 35% have returned to their same job or something similar, but 42% remain unemployed. When looking at race/ethnicity specifically, 37% white Americans remained unemployed compared to 45% Hispanic and 53% Black.
Over 90% of parents in the US reported their children have done at least some in-home/remote schooling this academic year, and 52% reported their child/children have not attended in-school classes at all. For Black families, 60% report not having attended in-school classes compared to 50% white and 48% of Hispanic.
Parents of children who have done some in-home schooling claim their biggest academic concern is the social impact on their children (37%). For parents whose children have only attended in-school classes, the majority (40%) have no academic related concerns.
For US consumers, 52% claim to be shopping for clothing in-store today. When asked about intentions once a vaccine is widely distributed, 61% say they plan to do most of their clothing shopping in-store -- a 9% increase compared to grocery (6%) and household goods (4%).
During the pandemic, some products or brands were challenging to find on demand, causing forced brand trials. For US consumers, 56% claimed they were forced to trial a new paper product brand, such as a toilet paper or paper towel brand. When asked if they have already or would return to their original brand choice, 88% said “yes”, while 12% said "no".
On average, 62% of people in the US claim they will probably or definitely receive the COVID-19 vaccine when it’s been made available to them. The probability rate, however, varies significantly when looking at demographics. For example, 78% of those aged 65 and older report they will likely be vaccinated, versus only 40% of those aged 18 to 24.
The majority of those who are not likely to receive the vaccine, 52% say they are most concerned about safety.
The top two most trusted sources for people in the US about the vaccine are reported to be family doctors (43%) and health authorities in the country (35%).
When asked how satisfied with government and health authorities vaccination campaigns they were, 43% of consumers reported they were at least somewhat satisfied, whereas only 31% of physicians reported any satisfaction.
