Nationally, 24% of people in Germany lost income during the pandemic. The majority of those impacted experienced a temporary loss of hours or wage.
Of the 24% of people who lost work, left work or experienced reduced wages during the pandemic, 42% have returned to their same job or something similar, but 27% remain unemployed. When looking at education specifically, 27% of those with a university degree remain unemployed compared to 34% of those without a degree.
Most parents in Germany (95%) reported their children have done at least some in-home/remote schooling this academic year, and 29% reported their child/children have not attended in-school classes at all.
Parents of children who have done some in-home schooling claim their biggest academic concern is their children falling back academically (41%). For those with children who have not, 40% have no concerns.
For German consumers, 36% claim to be shopping for clothing in-store today. When asked about intentions once a vaccine is widely distributed, 50% say they plan to do most of their clothing shopping in-store -- a 14% increase compared to grocery (3%) and household goods (6%).
During the pandemic, some products or brands were challenging to find on demand, causing forced brand trials. For German consumers, 29% claimed they were forced to trial a new paper product brand, such as a toilet paper or paper towel brand. When asked if they have already or would return to their original brand choice, 94% said “yes”, while 6% said "no".
On average, 67% of people in Germany claim they will probably or definitely receive the COVID-19 vaccine when it’s been made available to them. The probability rate, however, varies significantly when looking at demographics. For example, 84% of those aged 65 and older report they will likely be vaccinated, versus only 50% of those aged 18 to 24.
The majority of those who are not likely to receive the vaccine, 51% say they are most concerned about safety.
The top two most trusted sources for people in Germany about the vaccine are reported to be family doctors (41%) and health authorities in the country (39%).
When asked how satisfied with government and health authorities vaccination campaigns they were, 44% of consumers reported they were at least somewhat satisfied, whereas only 37% of physicians reported any satisfaction.
