Nationally, 28% of people in Mainland China lost income during the pandemic. The majority of those impacted experienced a temporary loss of hours or wage.
Of the 28% of people who lost work, left work or experienced reduced wages during the pandemic, 60% have returned to their same job or something similar, but 17% remain unemployed. When looking at education specifically, 13% of those with a university degree remain unemployed compared to 32% of those without a degree.
Over 80% of parents in China reported their children have done at least some in-home/remote schooling this academic year, and 33% reported their child/children have not attended in-school classes at all.
Parents of children who have done some in-home schooling claim their biggest concern is their children falling back academically (27%). For those with children who have not, 42% have no concerns.
For Chinese consumers, 26% claim to be shopping for groceries in-store today. When asked about intentions once a vaccine is widely distributed, 33% say they plan to do most of their grocery shopping in-store – a 7% increase, compared to clothing (5%) and household goods (4%).
During the pandemic, some products or brands were challenging to find on demand, causing forced brand trials. For Chinese consumers, 29% claimed they were forced to trial a new grocery product brand, such as a flour or pasta brand. When asked if they have already or would return to their original brand choice, 92% said “yes”, while 8% said "no".
