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With the growing popularity of mobile and digital payments, peer-to-peer services, and online banking, for consumers, there are more ways to pay for things than ever before. But for many, cash is still the preferred method of payment for goods and services.
In this report, we explore how consumers across markets and demographics prefer to pay for things online and in-person, and how they differentiate between payment types like credit, debit and other payment services.
Using responses from more than 10,000 online respondents from the Kantar Profiles Audience Network across ten global markets (including Australia, Brazil, China, France, Germany, South Africa, Singapore, Spain, UK and US), this study sets out to explore how global consumers pay for goods and services.
Explore our findings here on:
Payments
Credit Cards
Mobile Payments
This research was conducted online among more than 10,000 respondents sourced from the Kantar Profiles Audience Network across 10 global markets: US (1,000), Brazil (1,000), UK (1,000), Germany (1,001), France (1,000), China (1,000), Spain (1,001), Australia (1,001), Singapore (1,001) and South Africa (1,000).
All interviews were conducted as online self-completion between 23 December, 2023 and 12 January 2024 and collected based on controlled quotas evenly distributed between generations and gender by country.
Given the variation by country, respondents received questions about payment options with reference to their respective currencies, and options available in their markets.
Gen-Z was identified as ages 18-24, Millennials ages 25-39, Gen-X ages 40-55, and Boomers ages 56-75.
Respondents were also asked about their ability to afford the things they want and need, and were segmented based on their perceived level of financial comfort (comfortably afford, spend carefully, sometimes struggle and consistently struggle).
