The rising cost of fuel and goods is a common concern for consumers globally.
Reaction to the rising cost of living varies from seeking short-term savings, such as shopping in bulk, to proactively making changes for long-term savings.
Using responses from 9,000 online respondents from the Kantar Profiles Audience Network across nine global markets (including US, UK, Brazil, Germany, France, Spain, China, Singapore and India), Kantar Profiles set out to explore the impact inflation and today's economy is having on consumer support for sustainable products and practices.
Is it accelerating the move towards sustainability for the long term, or degrading consumer support?
This report takes an in-depth review of consumer behaviour related to sustainability, the gap between expression of support and action in today's economy, as well as the balance between financial implications and investing in the future.
Explore our findings here on:
Overview of Environmental Concerns
Aspirations Versus Action
The Impact of Inflation on Transportation
The Impact of Inflation on Home Energy
The Impact of Inflation on Lifestyle and Brand Choices
This research was conducted online using 9,000 respondents (1,000 per market) sourced from the Kantar Profiles Audience Network across 9 global markets: US, Brazil, UK, Germany, France, Spain, China, India and Singapore.
All interviews were conducted as online self-completion between April 19 - May 5, 2022 and collected based on local census distributions for age, gender and income.
Gen-Z was identified as ages 18-24, Millennials ages 25-39, Gen-X ages 40-55, and Boomers ages 56-75.
Eco-conscious consumers are defined by those who consider themselves somewhat or very eco-conscious in practice. Non-eco-conscious consumers are defined by those who consider themselves not at all eco-conscious, not very eco-conscious, or neither eco-conscious or not in practice.
