5. The Impact of Inflation on Lifestyle and Brand Choices

Explore consumer's willingness to abandon eco-friendly products given rising prices across a variety of product categories.

41% of consumers are buying more reusable products due to the rising cost of living.

That's not the only habit changing due to the rising cost of living, globally.

60% of consumers shop for food and household items using reusable bags, globally.

Reusable bags and containers are widely used globally, however they are more popular in Europe and Asia. Germans are most likely not to use bags at all.

42% of plastic bag users shop with them out of convenience. 12% say it saves them money.

55% of consumers who purchase sustainable branded grocery products have already or intend to switch to non-eco-friendly brands due to the cost of living today.

36% of consumers who purchase sustainable branded baby products have already switched to non-eco-friendly brands due to the cost of living today.

20% of consumers who purchase sustainable branded cleaning products have no intention of switching to non-eco-friendly brands due to the cost of living today.

46% of consumers who purchase sustainable branded paper products won't or are unlikely to switch to non-eco-friendly brands due to the cost of living today.