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Global communities are facing yet another bound of economic uncertainty amid rising inflation and corporate layoffs dominating the news cycle. Consumers across the world are grappling with how to budget, where to cut costs and where to spend their money.
Based on factors like spending power, disposable income, country and financial outlook, the impact of the economy can look different for everyone. Consumers may choose to delay one large purchase in order to make others, significantly cut costs across the board, or make no visible lifestyle changes at all.
Using responses from more than 10,000 online respondents from the Kantar Profiles Audience Network across ten global markets (including Brazil, China, France, Germany, India, Singapore, South Africa, Spain, UK and US), this study sets out to explore how global consumers are interpreting and managing the current state of the economy, and the influence it is having on their everyday decisions.
This report also explores how communities are approaching real estate and travel, and how confident they feel about personal finances. This study further explores how consumers are distributing their budgets across subscription services and other purchases.
Explore our findings here on:
Consumer Confidence in the Economy
Housing & Rental Market
Finance & Investments
Travel & Luxury
Subscriptions
This research was conducted online using 10,001 respondents sourced from the Kantar Profiles Audience Network across 10 global markets: US (1,000), Brazil (1,000), UK (1,001), Germany (1,000), France (1,000), China (1,000), India (1,000), Spain (1,000), Singapore (1,000) and South Africa (1,000).
All interviews were conducted as online self-completion between 29 March and 10 April 2023 and collected based on controlled quotas evenly distributed between generations and gender by country.
In order to understand the impact of a changing economy on different segments, recruitment was monitored across “consumer spending power”, based on self-assessed ability to meet household expenses.
Gen-Z was identified as ages 18-24, Millennials ages 25-39, Gen-X ages 40-55, and Boomers ages 56-75.
