1. Consumer Confidence in the Economy

Click below to explore how global communities are reacting to changes in the economy, and how their daily habits, and outlooks have changed.

Globally, 41% of consumers have an optimistic view of their country's economy.

Consumers in China and India are the most optimistic for their country’s economy. South Africa and France are the most concerned.

47% of consumers are concerned about the global economy and say it’s “worse” than last year.

Only 32% are optimistic that it will improve next year.

48% of people say that it's difficult to meet their household expenses.

When looking at household sizes, single parents (11%) are unable to meet their expenses at a higher rate than multi-parent households (7%), couples (8%) and singles (10%).

43% say meeting household expenses has become more difficult compared to last year.

74% of global consumers have taken at least one cost-saving action in the past month.

Typically, people put off a purchase or skip an event to save money.

In the past year, 28% of consumers have put off doing a major home upgrade.

Consumers, however, are equally likely to have purchased things like accessories or clothing as they were to have delayed a purchase.