5. Subscriptions

Click below to see how consumers are changing their relationships with subscription services.

90% of consumers have a subscription service, holding at least 2 on average.

Streaming is most popular in the UK (55%) and Brazil (58%) while Cable has an edge in India (51%)

50% of Gen Z shares their passwords with others in the household, like roommates or family members.

53% of Students share passwords, compared to 37% of those who work full time.